Food Brother
Building a bold, premium fast-food brand system. Ready to scale across germany.
A more recognizable brand system improved recall and return intent - showing up in repeat visit behavior.
+22%
Increase in repeat visits within 90 days (selected locations).
Client
Food Brother
Industry
Food & Beverage
Website
Food Brother came to us with a challenge: they had a cult following in their home market, but no visual system that could scale. As they prepared to expand across Germany, every new location looked slightly different. The brand was getting diluted.
The Problem
Food Brother had built a loyal following with uncompromising ingredients and a distinct attitude. But as they expanded, the brand was losing clarity. Packaging varied by location. Social content lacked a unified look. The visual identity couldn't keep up with their growth ambitions.
The Solution
We created a flexible brand system anchored in a bold wordmark, high-impact typography, and clear rules that scale. The rollout covered a complete packaging ecosystem (boxes, wraps, trays, cups, bags), store applications, signage, and a campaign universe for OOH and digital. The result: a brand that's instantly recognizable, consistently premium, and ready for 50 locations.
Deliverables
Brand identity · Packaging ecosystem · Brand book · Store touchpoints · OOH + digital campaign assets · 3D brand visuals
Feedback
"The new brand system gave us clarity. Rolling out new assets is faster, and every location now looks like the same Food Brother."
Alexander Unfericht
CEO, Food Brother
